From Alan Greenspan to Bill Clinton, Celebrity Image Sells Books

Alan Greenspan is promoting his new book – The Age of Turbulence. He told the BBC that the odds of recession were increasing. Hey, he can read the headlines as well as we can!

We went into Waterstone’s bookstore near Piccadilly yesterday. There, at the entry, was Greenspan’s book. We looked around for our own book – Mobs, Messiahs, and Markets. It was nowhere to be seen. Finally, we asked at the desk.

“How do you spell that author’s name? Doesn’t ring a bell…” asked the clerk.

“B…o…n…n…e…r, great writer…very perceptive…love his stuff…”

“Oh, we have three copies…they’re up on the fourth floor…in the accounting section,” came the reply.

Yikes, we’ll never sell any books that way.

But the book trade is a sorry business. It is mostly a celebrity game, as near as we can tell. If you want to sell a book, dear reader, you have to spend a lot of time promoting it…hosting book signing parties…schmoozing reviewers…doing interviews…talking, talking, talking.

In Waterstone’s, for example, there are two big posters – one of Bill Clinton…the other of Jane Fonda. Both are scheduled to appear in the bookstore to sign copies. Clinton’s oeuvre is a book with a positively beatific photo of Clinton on the cover; we thought he looked strangely like Mother Teresa. The book’s title: “Giving”. We didn’t see Fonda’s tome…but it must have been there somewhere, selling millions of copies.

Bill Bonner
Markets and Money

Bill Bonner

Bill Bonner

Since founding Agora Inc. in 1979, Bill Bonner has found success and garnered camaraderie in numerous communities and industries. A man of many talents, his entrepreneurial savvy, unique writings, philanthropic undertakings, and preservationist activities have all been recognized and awarded by some of America’s most respected authorities. Along with Addison Wiggin, his friend and colleague, Bill has written two New York Times best-selling books, Financial Reckoning Day and Empire of Debt. Both works have been critically acclaimed internationally. With political journalist Lila Rajiva, he wrote his third New York Times best-selling book, Mobs, Messiahs and Markets, which offers concrete advice on how to avoid the public spectacle of modern finance. Since 1999, Bill has been a daily contributor and the driving force behind Markets and Money.
Bill Bonner

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