How to Engender the Return of a Bull Market

We reckon that investors are in ‘hope mode.’ How else to explain the recent bullishness? Albert Edwards elaborates:

One key lesson from Japan is that an essential ingredient to the end of a long valuation bear market is revulsion. It is when “buyers-on-dips” become “sellers-on-rallies”. It is when volume dries up to almost nothing.

It is the loss of hope. In Japan we saw huge rallies in the Nikkei on the back of short-lived cyclical recoveries. Each cyclical failure and further new lows in the equity market saw hope being progressively crushed. Previous US valuation bear markets typically take 4 or 5 recessions to fully play out. We have only had two.

The market is once again in a hope phase – hoping that the US is now in a self-sustaining recovery; hoping that China might be soft-landing; hoping that the Greece bailout and the ECB liquidity polices have settled things down in the eurozone. These bursts of hope are essential in long bear markets.

Essential in the sense that hope must be crushed. It will be crushed. Hope still beats in the breasts of equity investors. The market will rip out that hope and consume it in front of investors’ eyes. Only then can the bull market begin.

In our view, the real turning point came in the year 2000. That’s when America’s decline began to speed up. It’s when the credit-driven economy could no longer produce real jobs…or real GDP…or real wealth.
Stocks rose. But they were rising on a bubble of debt. Then, it was mostly private debt. Now, they rise again…this time on public debt.

Either way, it can’t last. Eventually, the bear market will resume…taking down the prices of assets until they are cheap again. At 16 times earnings, stocks are higher than usual…and earnings are at near record levels. We expect earnings to fall…and stocks to fall too… Then, they will keep falling…until they finally reach the bottom. Edwards:

A flattening of the profits cycle is exactly what you might expect as the easy, early cycle productivity gains come to an end. It is worth noting that the last time this occurred was just ahead of the start of the recession which the NBER date as having started in December 2007.

Back then too, both markets and policymakers all felt the economy was still quite healthy. Indeed neither non-farm payrolls nor the headline ISM signaled the economy had already entered recession at the end of 2007 – indeed like now, payrolls actually accelerated in the second half of 2007, just as profits began to slip!

But we can’t reach the bottom of this cycle unless and until investors give up hope. As long as they have hope they will buy the dips, hoping to catch the next up-move. Only when they become convinced that there will be no move to the upside, will they stop buying the dips and prices can finally fall to their ultimate low.

Hope must be destroyed. Then, a real bull market can begin


Bill Bonner
for Markets and Money

From the Archives…

An Ice Age For Australian House Prices
2012-02-24 – Greg Canavan

“Supranational” Investing
2012-02-23 – Addison Wiggin

Economic Recovery Without Pain
2012-02-22 – Bill Bonner

What the Greek Debt Crisis is Really About
2012-02-21 – Dan Denning

Greek Default Therapy
2012-02-20 – Eric Fry

Bill Bonner

Bill Bonner

Best-selling investment author Bill Bonner is the founder and president of Agora Publishing, one of the world's most successful consumer newsletter companies. Owner of both Fleet Street Publications and MoneyWeek magazine in the UK, he is also author of the free daily e-mail Markets and Money.
Bill Bonner

Latest posts by Bill Bonner (see all)

Leave a Reply

Be the First to Comment!

Notify of
Letters will be edited for clarity, punctuation, spelling and length. Abusive or off-topic comments will not be posted. We will not post all comments.
If you would prefer to email the editor, you can do so by sending an email to