Myer Share Price Soars on David Jones Rumour

Today, shares of Myer Holdings Ltd [ASX:MYR] shot up by 8.69%.

The share price increase could stem from a media rumour that its rival, David Jones, to buyout the company.

Incoming price war

Myer accounts have been going through some bumpy roads.

Revenue and sales were down last month, and Myer have decided to cut prices in order to compensate.

Despite Myer’s struggle, they have formulated plans for the purpose of lifting themselves out of the struggle and steer them into calmer fronts.

Both David Jones and Myer released catalogues with mid-season sales worth half the price.

Their new strategy has already been dubbed as the ‘New Myer’, as their drastic price switch is completely out of the company’s character.

Myer is aware that the high-end market is too small for themselves and their competitors, David Jones in particular.

However, their consistent brand restructuring and price drops contradicts this.


Ryan Clarkson-Ledward,
For Markets & Money

PS: Matt Hibbard from Money Morning, believes that the stock market is still the best way to invest for retirement. As a result he has prepared a free report on ‘Five Things You Could Do in the Next 30 Days to Boost Your Retirement Pot’.

Ryan Clarkson-Ledward is a junior analyst for Markets & Money. Ryan has degrees in both communication and international business. His priority is bringing you the latest price updates on stocks through ASX updates, as well as supporting Sam Volkering with background research. As part of the team at Markets & Money his aim is to provide unbiased and relevant news for readers. Ryan’s work with Sam is designed to provide research that complements Sam’s analysis for small-cap and technology stocks. Together, their objective is to break through all the jargon and give you the hard facts to inform your investment decision-making. Ryan writes for:

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