You’d Have to Be Crazy to invest in Amazon Stocks

E-commerce giant has raised $6 billion in debt financing. Investors readily throw their money into the River of No Returns.

Lenders are demanding a yield of 3.8% for Amazon’s 10-year bonds. That’s 150 basis points over the US Treasury’s 10-year borrowing costs. (A basis point is 1/100th of one percentage point.)

Amazon’s bond buyers worry neither about the return on their money nor the return of their money.

Holders of the company’s stock are even more sans souci. If you look up Amazon’s P/E ratio, you’ll find it listed as N/A — for ‘non-applicable’. That’s because the company is losing money.

After 20 years, Jeff Bezos’s online marketplace has never learned how to make a profit. The last quarterly report showed it with losses of about $1 a share — or about $2.50 on every hundred dollars of sales.

Epic fail

Reports Fortune magazine:

Amazon’s Fire phone, dubbed a "shopping machine," is a flop. The device, which the company introduced in June, led to a $170 million write-down last quarter and a lowered sticker price of just 99 cents.

Tom Szkutak, the company’s chief technology officer, told Fortune in October that the phone was "priced wrong."

"I’ve made billions of dollars of failures at," [Bezos] said. "Literally billions. […] Companies that don’t embrace failure and continue to experiment eventually get in the desperate position."

Some of Bezos’ billion-dollar mistakes include a site for auctions, which didn’t work. That effort evolved into something called zShops, which also failed. The idea eventually evolved into Amazon Marketplace, which now represents 40% of Amazon’s unit sales, Bezos said.

So generous and undemanding are Amazon investors — in both its debt and equity — that Bezos feels no pain from his many failures. Every flop and failure makes him richer. He learns nothing.

Nothing succeeds like failure…but only if it hurts.

A painful failure is worth far more than an agreeable success. No one can possibly know what will work in business ahead of time. Instead, we improvise. We try things. We ad lib.

Most of what we do is embarrassing and unproductive. But what is left after you’ve shucked off all the many failures?


Likewise, in your personal life, a strikeout is more valuable than a home run. A man strikes up a conversation with a good-looking woman at a bar. She turns away, with a yawn.

Next time, he will not try to talk about Japan’s trade deficit!

But suppose the desperate girl had feigned interest. He might have married her and spent the next four decades regretting it.

No pain, no gain

Another example: Japan.

Over the last 20 years, Japan has spent hundreds of trillions of yen trying to revive its economy.

It invented zero-interest-rate policy and quantitative easing. And it took its government-debt-to-GDP ratio from a relatively comfortable 60% to a crushing 235%.

These efforts were huge flops: Nominal GDP has gone nowhere in 23 years. (GDP adjusted for deflation is slightly ahead. But since the stated purpose of the programs was to eliminate deflation, Japanese policymakers should hardly get credit for it.) Meanwhile, government deficits are running at 8% of GDP.

And with the Japanese population in decline, it is almost impossible for economic growth to keep up with the growth in Japan’s debt service costs.

No country since the start of the Industrial Revolution in the 18th century…or since the birth of the welfare state in the 19th century…or since the start of the great post-World War II credit expansion…or since the advent of the free-floating fiat currency system in 1971…has ever faced such a challenge.

Everything Japan has done over the last 25 years to meet that challenge has failed.

But where’s the pain?

There is none. There’s the problem: No pain, no gain. Nothing is learned. Nothing is changed.

The government has benefited from more spending without raising taxes. The corporate sector has benefited from bailouts and cheap loans. The household sector has benefited from low prices.

What do you learn from that?

Nothing. You just keep doing what doesn’t work. Like Mr Bezos, you keep raising money and spending it.

Decades go by and you wonder why it doesn’t work.


Bill Bonner
for Markets and Money

Since founding Agora Inc. in 1979, Bill Bonner has found success and garnered camaraderie in numerous communities and industries. A man of many talents, his entrepreneurial savvy, unique writings, philanthropic undertakings, and preservationist activities have all been recognized and awarded by some of America’s most respected authorities. Along with Addison Wiggin, his friend and colleague, Bill has written two New York Times best-selling books, Financial Reckoning Day and Empire of Debt. Both works have been critically acclaimed internationally. With political journalist Lila Rajiva, he wrote his third New York Times best-selling book, Mobs, Messiahs and Markets, which offers concrete advice on how to avoid the public spectacle of modern finance. Since 1999, Bill has been a daily contributor and the driving force behind Markets and Money.

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