‘Singles’ Day’ is one the most important days for online shopping. It’s a day when young Chinese are proud of their single status. And as a reward, they celebrate by buying themselves a gift.
During this year’s Singles’ Day, shoppers broke all records, spending more than $33 billion in 24 hours.
While the event is really for retailers, it’s commonly associated with Alibaba Group Holding Ltd [NYSE:BABA] who heavily promote their offerings during the day.
If you’re not familiar with the Chinese tech giant, they were first an ecommerce business. They would help Western businesses buy Chinese goods from manufacturers. Today, the company has its fingers in multiple pies.
From media and film production to instant messaging and healthcare, Alibaba does a little bit of everything. But one of their best businesses is Ant Financial, formally known as Alipay.
Easy credit no questions asked
Ant Financial provides loans and credit financing, much like a bank. During Singles’ Day this year, Ant Financial helped cash strapped millennials buy things, such as luxury handbags and overseas holidays.
As reported by Bloomberg:
‘They’ve made billions of dollars helping sell everything from iPhones to hairdryers on China’s burgeoning online shopping platforms. Now, tech giants led by Alibaba Group Holding Ltd.’s finance affiliate are making money off the loans consumers use to buy those products.
‘Amid surging demand from cash-strapped Chinese millennials, companies such as Ant Financial — controlled by Alibaba’s billionaire founder Jack Ma — have been extending more consumer loans.’
And of course, it’s not just Alibaba that have dug out a niche to provide credit lending. Amazon.com, Inc. [NASDAQ:AMZN] and Facebook, Inc. Common Stock [NASDAQ:FB] could also scale their ambitions for lending profits.
According to Bloomberg:
‘Almost half of banks and credit unions consider large tech companies such as Alphabet’s Google, Facebook and Apple to be a “significant threat,” according to a Infosys Finacle survey of 300 bankers released on Wednesday.
‘In China, tech companies such as Alibaba Group and Tencent Holdings have already emerged as serious competitors to banks in offering online financial services.’
I suspect they’re scared of how tech companies might change traditional lending processes.
For example, Miuki Wang, a graduate student in Shanghai, got a 10,000 yuan loan for a trip to London this summer in a matter of seconds, all through an app on her smartphone. Ant Financial approved her request at 14.6% annual interest through its mobile-based lending service ‘Jiebei,’ which means ‘Just Borrow.’
I doubt this new form of small loans with no questions asked will phase out banking activities. However, it could seriously dint banking profitability going forward.
Junior Analyst, Markets & Money
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